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Writer|Editor|Journalist


Hello and thank you for showing interest in my portfolio. Please browse through my samples and see what I have to offer in my service packages.
If you don't see what you need, contact me for a free 30-minute consultation.
Please note the this website is currently being updated after I had to take a hiatus for a couple years due to a health crisis. New posts will make its way shortly (posted March 2025). 

Here are a few examples of Brands I have coordinated and developed. I will also be posting on the topic of Branding in my Blog section to help you learn more about this process. Currently you can learn about the use of colour on that page.

This page is being updated as of March 2025, so please be patient or return to see a fuller scope of this portfolio this summer. 

BE CHARLIE

This brand was designed for a Dog Walking business, and included:

  • Creating a website with a (1) booking calendar (2) sales portal (3) blog 
  • Creating stationary and an apparel line (Hoodies, T-sirts with 4 different designs rolled out with targeted messaging behind each design, and ball caps)
  • Managing a social media page that included vlogs, images, and client relations
  • Please note that this business was closed in 2019, so the website is no longer available for viewing. 
  • Instagram Profile: https://www.instagram.com/bech... (This is no longer an active account, but I have left it open as an example for this portfolio.)
  • Client Promotional Material
    This is an example of a postcard each buyer received with their apparel order. The back of the card had a personal message and contact and web information. These were also printed in business card sizes for distribution in the community and at Farmer's Market sale tables.


The Southern Alberta Bulls Rugby Club

For this organization I coordinated branding that included:

  • Logo (including colour concept) and apparel
  • Colour selection reflects: the official municipality colours of all three areas that contribute players to the team.
  • Social media pages and managing those up until March 2025
  • Standardized forms such as Press Release Forms, E-mail Forms, Payroll Forms, Player Registration Forms, Informational packages regarding sport rules, coaching qualifications, and the most frequently asked questions.
  • Facebook Profile
  • A sample social media promotional image
  • Branded T-shirts, produced in three colour ranges.

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